How we work
One team runs the campaign from brief to report, including the spend.
- [ STEP ONE ]
Brief
Tell us about your product, markets, audience and goals.
- [ STEP TWO ]
Strategy
We propose a channel mix, media plan and budget split, and agree on the scope of work.
- [ STEP THREE ]
Launch
We set up tracking, prepare creatives and launch campaigns. Approved expenses are paid with agency-managed virtual cards.
- [ STEP FOUR ]
Report & scale
Regular reports on results and spend. We cut what doesn't work and scale what does.
Campaign spend, managed by our team
As part of our services, we pay for approved campaign expenses using agency-managed virtual cards, with separate budgets per client and full reporting.
Per-client tracking
A separate card for each client, campaign or expense category, so every expense is traceable.
Spend controls
Limits and approved merchant categories set per card.
Full reporting
Every transaction included in the client's spend report.
Within platform rules
Campaigns run only within each ad platform's advertising policies.
Approved spend categories
Managed cards are used only for business expenses related to client campaigns.
Advertising
Google Ads, Meta, TikTok, X, Apple Search Ads, Unity Ads
Tools & infrastructure
SaaS subscriptions, analytics, hosting, domains
Events
Conference tickets, booths and event vendors
How billing works
We invoice clients for media costs and our fee under a written agreement. New clients prepay: first the media budget, then our fee for the period. For established clients, monthly invoicing in arrears or post-payment terms may be agreed individually. We pay for advertising and campaign-related services ourselves, with agency-managed cards, as part of the agency service, and re-invoice them at cost. We don't hold client money on deposit or provide payment services.
About us
moonketing is a performance marketing agency for fintech, gaming and app products. Our team has 6+ years of in-house experience in digital marketing, building user acquisition, creator programs and PR for products in international markets. Today we work with clients directly, as an independent agency registered in the UK.
- Legal entity
- APSIS DIGITAL LTD, trading as moonketing
- Company number
- 17448392, England and Wales
- Registered office
- 128 City Road, London, EC1V 2NX, United Kingdom
- Contact
- hello@moonketing.io
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Ready to launch your next campaign?
Tell us about your product and markets. We usually reply within 48 hours.
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